April 25, 2024

KITAAB

Connecting Asian writers with global readers

Belt and Road opens new chapter for authors

1 min read

By Mei Jia

China’s contemporary wordsmiths are gaining a wider audience through the development of the ‘modern Silk Road’. Mei Jia reports.

Prior to 2011, kung fu, Jackie Chan and pandas were the images readers in the Arab world associated most with China, according to Ahmed Elsaid, an Egyptian publisher who operates from a base in the Ningxia Hui autonomous region.

Six years later, the list has grown and writers such as Liu Zhenyun, Xu Zechen and economist Justin Yifu Lin have seen their popularity grow with readers in the region.

“Before 2011, even Chinese language majors at universities in the Arabic-speaking world didn’t understand Chinese society, the people or history very well. At the time, there were very few books about China in English, let alone Arabic,” said the publisher and translator, who majored in Chinese at the Al-Azhar University in Cairo and now operates from Yinchuan in Northwest China. Read more

Source: China Daily

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