India: What keeps the mythology genre ticking?

For a decade, Indian authors have been capturing readers’ mind space with reinterpretations of mythology. What keeps this genre ticking?: The Hindu

There was a time when bookstores were filled with campus love stories set in IIT and IIM campuses. Chetan Bhagat’s Five Point Someone – What not to do at IIT (2004) spawned many campus capers until readers were fatigued by the genre and the stories had little recall value.