“We wrote the book that we wanted to read but couldn’t find.”- Nipun Jain & Mohit Mamoria
1 min read
Team Kitaab is in conversation with Nipun Jain and Mohit Mamoria, authors of What the What?! (Hachette India, 2025).
Nipun Jain and Mohit Mamoria started their channel Arey Pata Hai (APH) to solve the curiosities around them, to dig deeper in their research and unravel the hidden connections between seemingly unrelated things. Their massive fan following made them realise that they’re not alone and this community of equally curious people made APH the biggest quizzing channel in the country. Their videos have garnered over 1billion+ cumulative views (100 crore+) over the last 2.5 years. They have captured the pulse of the knowledge thirsty populace and have made quizzing accessible to non-quizzers and made learning a fun exercise.So much that no one will realise how they slip in the tremendous facts and mind-blowing trivia sandwiched between their entertaining videos and water spray punishments.
Their debut book has been written with much heart and attempts to translate their online personalities to page. The duo when not solving curiosities, loves to travel, partake in quizzes and spend time with family and friends.
