If you’ve got an author website, you know how important it is to have great text for it—but it’s not going to hold anyone’s attention if you’ve just got a wall of words on your home page! It’s important to have eye-catching images to go along with your text. Here are the five elements that make for great pictures on your site:
Most importantly, the pictures you include must have a good reason for being there. Make sure they’re relevant to the topic being discussed in your text and that they add something to the overall meaning of it. That means no dancing babies (unless your text is about annoying, overdone animations from the mid-to-late ’90s). The bottom line is: Don’t choose an image just because it’s fun, amusing, or shocking; make sure it works for your visual branding.