March 3, 2021

KITAAB

Connecting Asian writers with global readers

Tata Sky, Javed Akhtar join hands to re-introduce bygone Indian literature

1 min read

The idea is to re-introduce Indian literature in a contemporary fashion. New videos will be uploaded every day.

Direct-to-home service provider Tata Sky, a joint venture between the Tata Group and 21st Century Fox, on Tuesday launched a new service – Actve Javed Akhtar – in association with renowned poet and Bollywood lyricist and scriptwriter Javed Akhtar.

“The objective behind launching this service is to educate people on how relevant some of the most revered genres of poetry like dohas and shayaris are, in the modern day context,” Vikram Mehra, chief commercial officer of Tata Sky, told Business Standard.

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