When Preethi Chandrasekhar helped launch Indian Moms Connect (IMC) — a South Asian-focused parenting blog — in 2011, there weren’t many resources available about children’s content, she said. That’s why, after five years of reviewing books and providing tips online, her organization will be hosting its first Festival of South Asian Children’s Content this weekend.

“It will be space to discuss challenges and talk about ways we can make representative content for children more accessible,” Chandrasekhar told NBC News. “While there are events and awards for South Asian writing, there isn’t one specifically for children’s content.”

The San Francisco Bay Area-based festival — which is the first of its kind, according to organizers — will take place at the India Community Center in Milpitas, California, on Nov. 5.

More than 30 authors, content creators, and app developers have been invited to the event, including independent publisher Yalli Books, Chandrasekhar said. Read more