Ahlawat Gunjan on the art of designing book covers, and why he loves experimenting with fonts
(From firstpost. Read full article at the link below.)
Ahlawat Gunjan, the design head of Penguin Random House India, has had a prolific career thus far; he has designed over 200 book covers. After having studied graphic design at the National Institute of Design, the maverick designer did his Master’s from The Glasgow School of Art. In this conversation with Firstpost, he talks about latest work — a series of covers for a box set of Premchand’s works, which have been appreciated for the subtle use of imagery and colors.
Was it a passion for design that led you to become a book designer?
In my case, I think it was purely accidental. I started off by working at Hidesign in Pondicherry as a graphic designer. I moved back to Delhi in 2006 and joined Dorling Kindersley. While at DK, I freelanced for Penguin with a cover, and this turned out to be the first of many. I then decided to move to Penguin, but I was always clear that I wanted to study further. I realised that my heart lies in creating book designs while pursuing my Master’s at the Glasgow School of Arts. This passion for books bagged me a job at Faber and Faber in London.
How do you ideate and settle in on the color, pattern, fonts and design?
While there is a process and parameters involved in designing a book cover, I think one needs to observe and listen, above all. You need to hear the echo in an author’s words and with your skill set, lend a visual personality to them. Also, it is quite an intuitive process and has a lot to do with one’s understanding of the subject at hand. But the one rule that I always stick to is to design, not decorate!
For me, fonts are the most important ingredient in cover design, and getting them right is very crucial. Choosing the right font is a sort of sensory experience. For example, you cannot use an Archie comics font for a book like Indica, and vice versa. It’s a marriage between the image and the typography. I do have ones I am partial to. For example, I’m currently hooked to ‘Baskerville’ and ‘Garamond’. I’ve used ‘Gotham’ and ‘Archer’ for a long time. Whether it’s the title, author, or sub-title, these particular fonts do find ways to sneak in somewhere. Font defines an image, too. There are different ways in which a designer can use the same font, just by playing with size, color, and letter case.
