The 9th Asian Festival of Children’s Content 2018

Singapore Book Council (SBC) Press release: Remembering our children’s literary heritage & becoming future ready at 9th Asian Festival of Children’s Content 2018

Singapore Book Council

SINGAPORE, 30 May 2018 – Early bird ticket sales for the 9th edition of the Asian Festival of Children’s Content (AFCC) kicks off today. Running for three days from 6 to 8 September 2018 at the National Library, its theme is Imagine-Asia with Singapore as its Country of Focus to celebrate local children’s literature.

Over 90 Singapore and international writers, illustrators, publishers, storytellers, educators and media producers from 14 countries such as Australia, Indonesia, Japan, Philippines, the UK and US will be featured. Notable speakers include renowned Japanese picture book author and illustrator Satoshi Kitamura; UK publisher Sarah Odedina, who has worked with authors such as J.K. Rowling and Neil Gaiman, and the husband-and-wife graphic novelists and digital storytellers, Colin Goh and Yen Yen Woo of Dim Sum Warriors,.

This year’s AFCC will celebrate Singapore as the Country of Focus in conjunction with the 50th anniversary of Singapore Book Council (SBC). The festival will showcase Singapore’s literary heritage in children’s books, whilst highlighting the new means of content creation and digital platforms for storytelling.

An exhibition to honour pioneer Singapore illustrator, the late Kwan Shan Mei, will showcase some of her award-winning illustrations. Award-winning author Suchen Christine Lim will be giving the annual Children’s Literature Lecture. To enable the industry practitioners to stay abreast of digital trends that have changed the way readers consume stories, AFCC will be featuring sessions that look at digital and cross-platform storytelling, including AR (augmented reality) and VR (virtual reality) technologies.

This year’s AFCC will focus on three main programmes tracks, featuring over 70 talks, workshops and masterclasses over three days:

  • the Writers and Illustrators Conference, where literary artists can hone their craft and get updated with the latest industry knowledge;
  • the Cross Platform Summit, where writers and media producers are exposed to the different platforms across which stories can be told and learn to pitch to various media commissioners; and
  • the Teachers and Parents Forum, which equips teachers and parents with teaching tools to nurture early learning, literacy, writing and bilingualism.

Popular sessions like First Look and First Pages, where illustrators and writers may submit their works for critique by industry professionals, as well as Speed Pitching to media commissioners and Speed Pitching to publishers will return this year.

There will also be three days of free activities like the AFCC Book Fair, storytelling sessions, book launches, the Book Illustrators Gallery, as well as an activity zone in the National Library Plaza with games centred on literary arts to engage the public and raise awareness of local children’s literature.

Some of the festival’s highlights include:

·           6 Sept 2018 Opening Keynote Session

Keynote speeches by Colin Goh, creator of the critically-acclaimed bilingual iPad app and graphic novel series Dim Sum Warriors, and noted educator Rhoda Myra Garces-Bacsal will kick off AFCC 2018.

·          7 Sept 2018 Children’s Literature Lecture by Suchen Christine Lim
·          8 Sept 2018 Singapore Night and SBC’s Birthday Gala

SBC will celebrate the Singapore Country of Focus Night and our 50th birthday with a special gala dinner, as well as a prize giving ceremony for two awards, the Hedwig Anuar Book Award (HABA) and Scholastic Asian Book Award (SABA).


More details about these events and the shortlist for HABA and SABA will be released later. The full festival line-up and schedule will be available end of June. For more information, please visit

Event details

Asian Festival of Children’s Content 2018
Date: 6 to 8 September
Venue: National Library
100 Victoria St, Singapore 188064


AFCC Early Bird promotion runs now till 31 July 2018
15% off regular passes | 20% off group purchase of five passes or more

  • One Day Pass: $80
  • Two Day Pass: $150
  • Three Day Pass: $220

To purchase, please visit Enter discount code AFCC2018.

For media related enquiries, please contact:

Elizabeth Chew | | +65 6342 5121

Marketing & Outreach Director


ANNEX I: About Singapore Book Council

Singapore Book Council (SBC) is a charity founded in 1968. Its vision is to Build Our Imagine-nation by developing creativity, imagination and original thought through writing, reading, illustrating and storytelling. Its mission is to fulfil this vision by developing the literary art sector through books and literary art events, workshops, and awards. Its focus is Asian content, content creation, translation, rights, markets and training.

SBC is currently chaired by Ms Claire Chiang, co-founder of Banyan Tree Hotels & Resorts.

SBC supports the community at all levels, from language programmes and books for children, to aspiring individuals and professionals like writers, illustrators, storytellers and relevant industry partners by providing a platform to learn, network and collaborate. It also organises events to foster professional and community engagement like the annual Asian Festival of Children’s Content and All In! Young Writers Festival, and grants prestigious awards, like the Singapore Literature Prize, to recognise and encourage excellence. Finally, SBC offers publishing-related and literary arts-focused courses and workshops to enhance skills and encourage lifelong learning through its academy.

SBC aims to become a hub for Asian content for the world, encouraging stories to be created and told across platforms. Through telling our own stories by writing or illustrations, it promotes understanding, impacts legacy and connects Asia with the world.

Because it all starts with a story.

For more information, please visit

ANNEX II: About Asian Festival of Children’s Content

The Asian Festival of Children’s Content (AFCC) is the leading festival in Asia focusing on children’s books and stories. Targeted at writers, illustrators, parents, teachers and children, this one-of-a-kind festival offers a series of exciting conferences, seminars, masterclasses, workshops, evening events and various activities celebrating and promoting the creation and appreciation of quality children’s literature, with a focus on Asian themes. For the past 8 years, the AFCC has since grown to become a key literary event in the children’s literature scene, attracting over a hundred local and international speakers, as well as thousands of delegates and participants, yearly. To date, AFCC has welcomed 5303 delegates, hosted 221 book launches, given 5 awards with 30 winners.

For more information about the speakers and schedule, please visit

AFCC is organised by the Singapore Book Council and supported by the National Library Board.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s