New Balance launches literature-inspired shoes


Who said athletes can’t be nerdy, too? Not New Balance.

The Boston-based athletic company released this month the “Authors Collection,” a three-tier shoe collection inspired by great American literature. If J.D. Salinger and F. Scott Fitzgerald sported sneakers, these would be them.

This isn’t the first time New Balance has repped its American heritage. The shoes are part of New Balance’s “USA Collection,” a domestically-manufactured line inspired by the nation’s history and patriotism.

Read More