I’m outraged a media house doesn’t want to review Indian authors: Amrita Talwar

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It seemed like a normal “Monday” working day.

I logged in and started trawling through my email. I came across a name marked in bold that I was dying to hear from. The email was from a journalist to whom I had pitched an author profile and I had been following up persistently for an answer. You know how publicists feel when they are desperately trying to pitch an Indian author for an interview and then suddenly a mail pops up on the screen. It’s the equivalent of finding a Rs 1,000 note in your jeans when you are absolutely broke.

I manage publicity for a reputed publishing house in India and my forte is promoting writings by Indian authors – novels, narrative non-fiction, commercial and literary. Finding media space for their work is something that I quite like doing. And I tell people happily and proudly that “shrinking” media space in India is a myth. I gloat to my UK counterparts that India is probably the only country that still has lavish Sunday pages dedicated to books, author interviews and websites that happily carry book-related stories. Read more

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