HarperCollins India is celebrating 25 years in India through a film that celebrates books. The campaign consists of a film that shows the journey of a novel. The novel titled ‘Journeys Never End’ exchanges hands through the film. Dentsu One, HarperCollins joined hands to create this beautiful film that gives out a message “Stories create books. Books create stories”. The campaign was launched at the Jaipur Literature Festival, 2017. The film launches on social media on 20 January.
The film starts with an old man holding the novel whilst traveling in a bus. As the bus stops at a church, he forgets the novel behind. A young man notices the book and picks it up to give it to him but the bus leaves. We see a young woman board the same bus and take the seat adjacent to the young man. She notices the book in the young man’s hands. Seeing her interested in the book, the young man hands it to her and leaves as his stop comes.
What she finds written on the first page of the novel gives the film an unexpected twist. The film ends with supers, “Stories create books. Books create stories” and the HarperCollins India logo. Read more