The Jaipur Literature Festival has become rather popular – some come here seeking intellectual stimulation and others to chill, socialise and get ‘cool-zoned’ by friends just by marking their presence. During a session by authors Jonathan Franzen and Chandrahas Choudhury in the colourful and overcrowded Char Bagh tent, a lady sitting next to me tells her son that “they’re talking about novels and how characters are sketched,” and gets up to leave as the boy happily ‘checks in’ on Facebook.