July 29, 2021

KITAAB

Connecting Asian writers with global readers

From India’s bestseller charts: Ten surprising things about book buying behaviour in India

1 min read

What does not sell in India are poetry, translated books and literary non-fiction–in other words, the best-produced books in the business: Scroll.in

Here are ten things you probably didn’t know about the sales of books that you read and buy regularly.

1. The books on the charts stay on their regular trajectory for about 140 successive weeks. Then Chetan Bhagat launches a new novel. In that very first week, Bhagat’s book almost ‒ not quite, but almost ‒ sells as much as the rest of the top 500. Certainly more than the rest of the top 400.

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