India: Do-it-yourself publishing: New success story for authors

Blogger Rasana At reya’s first novel Tell ‘A Thousand Lies’ was shortlis ted for the Tibor Jones South Asia Prize in 2012. The response to Atreya’s foray into published writing was tremendous. She lacked up sales in India and the UK, drew a swathe of positive reviews on platforms like Goodreads and Atreya is now out with her second book.

Then there’s Sri Vishwa nath, who’s authored nine bo oks, with readers in the US UK and India, and Viji Varda rajan who has written a string of cookbooks on South Indian cuisine. The three aut hors share at least one thing n common: their books have all been self-published, in the e-book format on Amazon’s Kindle Direct Publishing KDP) platform. It’s among several avenues available today for authors who want to self-publish their books, and among the most popular. 
Widely prevalent in the US and Europe, self-publishing has steadily begun making inroads in India. Bestselling authors like Amish Tripathi had opted to selfpublish. After over a dozen publishing houses rejected ‘The Immortals of Meluha’, Tripathi decided to take on the task himself.

The book was such a hit online that publishers reached out to Tripathi soon after, resulting in a hefty contract with Westland India for his Shiva trilogy.

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