India: Books in 2016: A look back at the top categories, trends and bestsellers

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By Ram Iyer

It’s that time of the year again. No, we don’t mean that time when everybody makes resolutions for the year ahead. That’s next week. This week, it’s time to take a look back at 2016 and the major reading and book sales trends in India. We spoke with some of the top Indian book retailers for their take on 2016’s trends, which books topped the charts and which didn’t, and how things changed through the year.

Here’s the gist if you’re the “too long; didn’t read” type: anything related to Harry Potter still sells a lot; the classics, young adult novels, romance, and children’s fiction did really well; growth in sales of long-form non-fiction as a category continued to be more or less flat; more people are reading fiction by Indian authors; and a huge number of adults are using colouring books as a way to relax and unwind.

What worked

To absolutely no one’s surprise, fiction continues to be the best-performing category for retailers across the country. A spokesperson for bookstore chain Landmark says that children’s books, especially anything related to Harry Potter or written by JK Rowling, sold “extremely well” this year, while books based on mythology also saw a lot of traction. Kinjal Shah, CEO of bookstore chain Crossword, says, “Children’s and fiction books are the largest contributors to Crossword’s business, with romance novels and classics also attracting a large number of readers.” Read more

Source: Hindustan Times

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