With over 20 countries participating in the ongoing New Delhi World Book Fair, foreign publishers are offering a diverse collection of books, but it is the language learning guides that are attracting heavy footfall.
Available for several foreign languages like French, German, and Persian among others, the books cater to all levels of learning – from picture books for beginners to novels for veterans.
According to Ishjot, who is managing the stall for German Book Office, majority of their customers comprise of parents who want their children to start learning German from an early age.
Books on illustrations and short stories for beginners, priced at nominal prices, are selling like hot cakes, she said.
“People are buying picture books and story books in large numbers, since they cost hardly Rs 150 each. So, parents who want their children to learn the language are readily buying the books. Those who are already learning German, are asking for more detailed books on the language’s grammar,” she says.
Books at the stall also include a collection of classics by famous German author Daniel Kehlmann, along with English translations of popular German literature. Read more
Source: Business Standard