Gone are the days when readers would look up to international authors who had earlier set a benchmark for sophisticated literature. With Indians picking up more and more desi literature in English off the shelves, the sale of South Asian books has shot up over the decade.
South Asian writers, apart from harking their original, authentic and rooted voice, call for a diverse set of readers who not only relate to the regional synergies, but also crave for elegant storytelling. This is one of the reasons South Asian writing has increasingly become more popular among readers as well as publishers.
Bookshops across India and publishing companies report that readership for South Asian literature is constantly on the rise, making it one of the most popular genres at the moment, the sixth largest in the world and second for the English language. Read more
Source: Times of India