By Mitali Chakravarty
Nidhi Mishra is an ex-banker who pivoted from a ten year banking career to her passion for reading and luring others to read (admittedly, at times forcibly). Nidhi studied at Lady Shri Ram College , Delhi University, to pick up an Honours in Mathematics and a feminist flair on the side. An MBA from IIM Lucknow took her to a decade long career in the financial sector, finally quitting as VP, HSBC as she wanted to do something more meaningful with her time, which led her to found Bookosmia. Bookosmia (smell of books) is a children’s content company hoping to make children fall in love with reading, writing and everything else around Indian stories. Over the last two years, the company has built a significant spread of content, across formats- physical books, digital stories and audio stories with one common thread — to curate homegrown, relatable and fun content for Indian children. In this exclusive, Nidhi talks of their present and future, how she feels book publishing is still viable and needed…
Mitali: You have founded a publishing firm, which took up a challenge and pulled it off… selling 1000 copies of a book that was seen as a failure by others in a week. What made you take up the book?
Nidhi: At Bookosmia, we look to not publish more than 2-3 physical books every year. A very strong driver for us is to be able to find the topic / basic storyline meaningful and one that moves us. It helps to start out being very clear to yourself and the team that book publishing is not about making great money — it is about using books as a medium to amplify reach of a certain cause. We took up this book because we were excited about the challenge of using a children’s story book as a medium to spread awareness of a dying Indian dance form in a fun way and we were confident that we would be able to tap into our steadily growing network of parents /schools/ organisations that engage with kids across India.