New Releases from Asia : May 2020

FinTech Future: The Digital DNA of Finance by Sanjay Phadke

Publisher: SAGE Publications India / SAGE Response

Year of publication: 2020 / March

Pages: 232

Price: INR 450

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Book Blurb:

Fintech is challenging banks and squeezing all our financial transactions onto a mobile screen! Should we be worried? 

We make payments via PayPal or Paytm, shop on Amazon or Flipkart, book accommodation on Airbnb or Oyo and call a cab using Uber or Ola apps. The big tech companies are taking care of all our finances virtually while new technologies such as artificial intelligence (AI), internet of things (IoT), blockchain, big data, 5G and quantum computing promise to raise a new storm in the future of finance. Fintech Future is the story of technology disrupting finance—from coin to bitcoin, banknote to cloud and stodgy old banks to AI—viewed from the perspective of whether it helps make the world a better place.

Author Bio: Sanjay brings in 20 years of solid experience in banking and financial services with a focus on structured credit and principal investments. This includes his roles with global leaders such as JPMorgan and HSBC and leading financial firms such as Edelweiss, ICICI and IDFC. He is an engineer and an MBA from Jamnalal Bajaj Institute of  Management Studies and is an alumnus of Wharton Business School.

He is a self-professed thinker (surely), traveller (mostly), tinkerer (almost) and teacher (hopefully)! He is interested in fintech (mainly), health tech, cleantech and edu-tech, and in spare time tinkers with science, spirituality, books and treks.

He lives in Pune with his gorgeous wife and two beautiful daughters.

Index Investing: A Low Cost, Low Risk Strategy to Investment Success by Abhishek Kumar

Publisher: SAGE Publications India / SAGE Response

Year of publication: 2020 / April

Pages: 284

Price: INR 450

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Book Blurb:

Welcome to the mysterious world of equity market, which is not so mysterious after all!

Most investors get it wrong when it comes to understanding the nuances of the equity market. It is not because they are ignorant or lack the requisite skills to understand the factors affecting this market, but mainly because they get misleading information from market players and financial intermediaries. Consequently, these entities thrive and flourish, leaving the investor wringing his hands, wondering where all the money has gone.

No more lies! This book is your window to the equity market from a completely different perspective and earn your fair share of stock market return.

Author Bio: Abhishek Kumar is a Complex Securities Analyst with one of the world’s leading valuation firm at its San Francisco office where he looks after the valuation of derivatives, preferred shares and other complex securities. Earlier he worked as a corporate banker for nearly six years where he helped clients raise debt to fund their business operations and capital investments.

An author of three books on personal finance & investments, Abhishek has earned a Master of Financial Engineering from University of California, Los Angeles, an MBA from Indian Institute of Management Kozhikode and a B. Tech in Electronics Engineering from Indian Institute of Technology (BHU) Varanasi.

The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand by Gauri Chaudhari

Publisher: SAGE Publications India / SAGE Response

Year of publication: 2020 / March

Pages: 316

Price: INR 595

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Book Blurb:

“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.

This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.

Author Bio: Gauri Chaudhari is a brand coach, brand strategist and co-founder of Brand Innerword, a health care brand consultancy.

In a career spanning 25+ years, she has handled assignments in health care brand building, marketing and advertising. In the past, Gauri has worked in marketing teams of Boehringer Mannheim and Knoll Pharmaceuticals and has handled brands from multiple portfolios.

As the head of FCB Ulka Healthcare, she has worked on varied genres of health care brands including ethical prescription brands, OTC medications, medical devices, surgicals and hospital brands. She actively helped in switching some of the Indian pharma industry’s most celebrated prescription brands to OTC. She has worked on mass media campaigns including John Hopkins’ and USAID’s anti-AIDS campaigns in India.

The Rhyming Rainbow- A Tanka Collection by Pravat Kumar Padhy

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Author’s Bio: Pravat Kumar Padhy hails from Odisha, India. He holds Masters in Science and Technology and a Ph.D from IIT- Dhanbad. His literary work cited in Spectrum History of Indian Literature in English, Alienation in Contemporary Indian English Poetry, Cultural and Philosophical Reflections in Indian Poetry in English, etc. His Japanese short forms of poetry appeared in various international journals and anthologies. His tanka, ‘I mingle’ is featured in the “Kudo Resource Guide”, Cal Performances, University of California, Berkeley, 2014/2015 Season.

His haiku won Vancouver Cherry Blossom Festival Honourable Mention, UNESCO International Year Award of Water Co-operation, The Klostar Ivanic International Haiku Award, IAFOR Vladimir Devide Haiku Award, Diogen Spring Haiku Award, 7th Setouchi Matsuyama International Photo Haiku Award, Second International Haiku Contest for the award “Radmila Bogojevic”, IRIS Commendation Award and others. His haiku is showcased in the exhibition “Haiku Wall”, Historic Liberty Theatre Gallery in Bend, Oregon, USA. His tanka, ‘I mingle’ is featured in the “Kudo Resource Guide”, University of California, Berkeley.

He is Member of World Poets Society, United Minds for Peace Society (UMFPS). His poem, “How Beautiful”, published in the leading Newspaper, Indian Express, has been included in the Undergraduate English Curriculum of Shivaji University, Maharashtra, India.

Wuhan Diaries – Dispatches from a Quarantined City. From the front line, comes the true story of the COVID-19 Pandemic by Fang Fang (Author), Michael Berry(Translator)

Publisher: HarperCollins

Year of Publication: 15 May 2020

Price: INR 468.69

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About the Book

From one of China’s most acclaimed and decorated writers comes a powerful first-person account of life in Wuhan during the COVID-19 outbreak.

On January 25, 2020, after the central government imposed a lockdown in Wuhan, acclaimed Chinese writer Fang Fang began publishing an online diary. In the days and weeks that followed, Fang Fang’s nightly postings gave voice to the fears, frustrations, anger, and hope of millions of her fellow citizens, reflecting on the psychological impact of forced isolation, the role of the internet as both community lifeline and source of misinformation, and most tragically, the lives of neighbors and friends taken by the deadly virus.

A fascinating eyewitness account of events as they unfold, Wuhan Diary captures the challenges of daily life and the changing moods and emotions of being quarantined without reliable information. Fang Fang finds solace in small domestic comforts and is inspired by the courage of friends, health professionals and volunteers, as well as the resilience and perseverance of Wuhan’s nine million residents. But, by claiming the writer´s duty to record she also speaks out against social injustice, abuse of power, and other problems which impeded the response to the epidemic and gets herself embroiled in online controversies because of it.

As Fang Fang documents the beginning of the global health crisis in real time, we are able to identify patterns and mistakes that many of the countries dealing with the novel coronavirus pandemic have later repeated. She reminds us that, in the face of the new virus, the plight of the citizens of Wuhan is also that of citizens everywhere. As Fang Fang writes: ‘The virus is the common enemy of humankind; that is a lesson for all humanity. The only way we can conquer this virus and free ourselves from its grip is for all members of humankind to work together.’

Blending the intimate and the epic, the profound and the quotidian, Wuhan Diary is a remarkable record of an extraordinary time.

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