India: Reviving culture: Urdu Literature fest
Bhendi Bazaar Urdu Festival to be held in Mumbai: The Times of India
In the 1930s, the Bhendi Bazaar area of Mumbai (then Bombay) was home to connoisseurs of Urdu poetry and literature, like Kaifi Azmi, Kamal Arohi, Janisar Khan, Sahir Ludhianvi and Majrooh Sultanpuri, among others.
However, over the past few decades, the influence of Urdu has faded. Now Zubair Azmi, director of Urdu Markaz, an organisation that works towards the development of Urdu literacy, has decided to launch an annual event — Bhendi Bazaar Urdu Festival — to help its revival. “With this festival, we aim to connect our present generation to their rich roots.