India: Children’s literature market busts many myths

Tultul Biswas of Eklavya, the well-known Bhopal-based NGO working for social change through meaningful education, says, “There have been unsubstantiated claims that the children’s segment of the Indian publishing industry is growing at a rate of about 20% per year.” She informs that in July 2012, the German Book Office brought out a document for the Frankfurt Book Fair which pegged the growth rate of the Indian publishing industry at 15% whereas FICCI estimates put the industry CAGR (Compounded Annual Growth Rate) at 30%. Unfortunately, there is no industry report on the dynamics of children’s books market.