April 12, 2021

KITAAB

Connecting Asian writers with global readers

Chinese demand for foreign books boosts publishers: CCTV

1 min read

With the rise of e-books and alternative entertainment, traditional publishing is facing new headwinds around the world. But in China, the demand for books is still strong, including foreign-language books—opening up one of the world’s largest consumer markets to publishers. 

A new chapter for publishers is starting in China. Back in 2005, Jo Lusby guided Penguin’s entry into the market. Now, that investment is paying off—with a growing demand for foreign books.

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