March 26, 2023


Connecting Asian writers with global readers

Bollywood super star Shahrukh Khan: The power of brand ‘Common Man’

1 min read


Shahrukh Khan has kept on juggling roles and pushing himself higher over the years, and in a career which spans almost two and a half decades he has finally emerged as one of the biggest entrepreneurs of the country. It is his image of that of a family man, his frank admission of his success and failures, candid confessions of fears and setbacks that make him a familiar face and household name, says Dr. Anindita Chatterjee in this review of Koral Dasgupta’s Power of A Common Man: Connecting with Consumers the SRK Way (2014).

SRK_bookPower of A Common Man: Connecting with Consumers the SRK Way.

Author: Koral Dasgupta

Publisher: Westland Books

Date of Publication: 2014

ISBN: 978-93-84030-15-5

Pages: 310 + xv

Price on cover: Rs 395

Celebrity culture consists of every possible component that is publicly available about an individual, such as images, writing, autobiography, interviews and movies. ‘Celebrity ecology’, as Pramod Nayar identifies it in his seminal work Seeing Stars: Spectacle, Society and Celebrity Culture is the apparatus of this representation, production, circulation and consumption of iconic figures, events and actions. The celebrity, today, is thus a cumulative effect of her or his achievements as well as of the media coverage of these achievements. It can now be safely asserted that celebrity is thus a socially constructed identity that consists of two basic dimensions:

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