If it’s for the money, there are better ways to make it in the books trade, argues Arunava Sinha in Scroll.in
Writing a book is like having a Facebook account. Your social life isn’t complete without it. Conversations no longer focus on what people are reading (so 1980s!) but on what people are writing. It even comes with its own version of the taking-a-break-from-Facebook-email-me gambit, in the form of the writer’s block.
Yes, yes, we know, your story of girl meets boy, girl fights with boy, girl makes up with boy, girl loses boy, maybe girl dies or both die or both meet in New York or Paris or Masai Mara in the last chapter has never been written before. But even so, unless you’re ready to invest hundreds of thousands of rupees on advertising your masterpiece, no one will even know it exists.
There are just too many books out there already. Nielsen estimates that some 250,000 titles in English alone are available in physical and virtual bookshops in India. Can you imagine the insignificance of the attention that No. 250,001 will get?