Amazon report shows Chinese keen on reading

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By Xing Yi

Amazon China, one of the largest online booksellers, released its 2017 Reading Report on April 20, which shows a continued interest in reading and some new trends among Chinese readers.

Based on 14,000 surveys and company data, Amazon reports that 56 percent of those surveyed read more than 10 books last year, continuing a trend found in previous years.

But this year it finds that 78 percent of the readers are sharing reading experiences on social media, such as on instant-messaging app WeChat, micro blog Sina Weibo, review website Douban and question-and-answer website Zhihu.

Reading books on electronic devices is a major factor that fuels the behavior of sharing. The report reveals 71 percent of those born in the 2000s choose to read books on Kindle, the company’s electronic devices, whereas only 25 percent among those born in the 1950s do so. Read more

Source: China Daily

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