London Book Fair 2018: Meet the world’s first #1 bestselling ‘Blockchain’ author

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History was made at the 2018 London Book Fair—at a Tuesday afternoon session, Josef Marc, CEO of upstart blockchain publisher Publica, announced that the company had just gone live in the Google Play Store with author Sukhi Jutla’s Escape The Cubicle: Quit The Job You Hate—in effect, Marc said, creating the world’s first #1 title on the “blockchain bestseller” list.

Of course, there isn’t really a blockchain bestseller list—at least not yet. But the burgeoning technology—best known in the finance industry for powering cryptocurrencies like Bitcoin—holds promise for publishing, supporters say. And at a panel packed with curious authors and publishers at the 2018 London Book Fair, The Alliance of Independent Authors (ALLi) handed out its just-released white paper “Authors and the Blockchain: Towards a Creator Centered Business Model,” and heard from a panel of experts and early adopters.

For many in the audience, the most obvious questions was: what exactly is blockchain? Essentially, as the ALLi white paper explains, the blockchain is a public ledger system that enables people to transfer “unique pieces of digital property,” known as blocks, in a way that is totally secure, transparent, time-stamped, decentralized and irreversible. Essentially, all necessary details are coded into the blocks, and once accepted, the blocks become an unalterable part of the blockchain.

So how would blockchain work for books? Basically, a digital book created in the blockchain holds both the text, and also all the terms of a book’s contract—referred to as a “smart contract”—including but not limited to commercial terms of sale (and even resale), author credit and other information.

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