Half of the fun in reading a book lies in going to a bookshop and browsing through the titles, no matter if you are buying them or not. When Amazon replaced bookshops, book-browsers took to social media sites to moon over gleaming first-edition covers, fresh from the oven.
Follow any one of the many book-related hashtags on Instagram and what shows up is an assembly line of photographs, all exquisitely composed. The featured books are usually collectors’ editions, the filters used in the photographs cover them in a warm glow and the frame often includes a brooding cat or a steaming coffee mug, sometimes both. But the story does not end with the photographs: social media sites like Instagram, Facebook, and even Youtube are playing a significant role in connecting book-lovers across the world.
“I started using Instagram when I was in between jobs,” says Arpita Bhattacharya, one of the ‘bookstagrammers’ who has been using the platform to build an online community of book-lovers.