Publishers’ search tools to find readers

How does a reader ‘discover’ an author/book? Today digital technology is rapidly becoming a unifying factor in the coming together of print and electronic forms of publishing. It is also responsible for the “discoverability” of a book. Traditional forms of discovery – curation in a brick-and-mortar bookstore, word-of-mouth recommendations, libraries, second hand bookstores, gifts, book reviews in newspapers and magazines and book clubs continue to be significant. Literary prizes too are important.