For Gao Hengrui, 20, going to a bookstore is no longer only about buying books, rather, it is a “culture hunt.”
Wine tasting, photo exhibitions, themed lectures — cultural events like these have made bookstores a “must-go” for young Chinese.
“Bookstores today are not just stores, but public spaces where people can relax,” Gao said.
As China’s consumer spending on culture grows, the country’s bookstores are reinventing themselves. Redefining themselves as “knowledge centers” or “cultural hubs,” physical bookstores are reviving an industry in a downturn.
CITIC Books, the book chain owned by Chinese conglomerate CITIC Group, for example, offers value-added services to meet the demand of a niche market.
CITIC Books targets a group of customers it calls “the rising class,” offering them new products in its bookstores, such as drones and 3D-enabled phones. Read more
Source: China Daily