Pakistan: Reviving Urdu, one book at a time

This month, Pakistani author Musharraf Ali Farooqi launched a new publishing house, Kitab, to promote Urdu literature among children in Pakistan: Mid-Day

Farooqi: This year, which I spent trying and testing things, was an eye-opener. I travelled to schools in Lahore, Islamabad and Karachi and did sessions with children. We sold quite a few books there, and I returned with a better idea of how many copies I must actually print.