Monsoon Books, the trade publisher of books on Asia with offices in Singapore and the UK, has signed up with Dutch social DRM provider Booxtream to enable direct ebook sales from its own website. With immediate effect Monsoon is also bundling free ebooks with all paperback purchases from its website.
“Monsoon was one of the first trade publishers in Southeast Asia to release its whole list as ebooks,” explains Monsoon Books publisher Philip Tatham. “We currently supply ebooks to over 70 ebook retailers globally with the majority of our ebook sales to customers in UK, North America and ANZ via the big four retailers of Amazon, Apple, Kobo and Google. However, the ebook market in Southeast Asia, which is our home territory and our largest print market, is almost non-existent and we hope to combat this by selling ebooks direct to customers. With the exception of Google, there has been little or no push by the big ebook retailers into Southeast Asia. Tech-savvy customers in Singapore, for example, have no access to Amazon’s Kindle store unless they register an overseas credit card or use roundabout methods to purchase Kindle books involving gift cards.”