Bright prospects for children’s publishing in India

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One of my highlights of visiting India as a kid was to buy an obscenely large number of Tinkles and Amar Chitra Kathas. I was so accustomed to reading Western children’s literature that to me these books with stories (and stereotypes as I later discovered) rooted in India and free of stuffy British aristocracy felt like kindling a broken cultural connection.

Thankfully, kids today don’t have to make the same choices. Over the last two decades, children’s publishing in India has burgeoned, moving away from quasi-encyclopaedic tomes to works that break with the industry’s earlier conservatism and span a variety of genres. Part of this has been driven by Tara Books, Karadi Tales and Tulika Publishers, which focus solely on children’s books and helped build up an ecosystem of children’s publishing in the country.

More recently, even other publishers have seen the green (if not storytelling possibilities) of the children’s book segment. Two recent children’s book imprints are Talking Cub and HarperCollins Children’s Books, both of which were officially launched on Children’s Day last year. Their initial bets are entertainment-driven, not a bad choice in a market where educators and parents still largely expect children’s books to edify.

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