November 12, 2026

KITAAB

Connecting Asian writers with global readers

In the global book market, India and Brazil remain hot

1 min read

India would seem to be the place to be if you are a publisher, according to figures revealed by Nielsenโ€™s Andre Breedt in his swift overview of the global book market as the London Book Fair wrapped up last week.

Not only is the country ranked third on Nielsenโ€™s intriguing Wheel of Global Consumer Confidence, just behind Indonesia and the Philippines, but when it comes to physical books the overall market was up 11% by volume and 23% by value in 2013 over 2012. In other parts of the world, many publishers would be happy just to take 1% up, thanks. Or even flat โ€“ yep, flat would be good.

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