UAE group and Japanese company partner to publish children’s literature

Al Ahli Holding Group (AAHG), a UAE-based international conglomerate, has entered into a strategic tie-up with Japan’s Sanrio through its recently launched subsidiary, Al Ahli Publishing and Distribution (APD).

Following its successful partnership with Marvel earlier this year, APD has acquired the publishing rights to intellectual properties of Sanrio’s most prominent character “Hello Kitty”.
The company has published Hello Kitty colouring magazine and activity books targeting school children.

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