What does it mean to be a literary agent in India? Kanishka Gupta reveals it all in Scroll.in
Many authors have no idea about the print runs and the advances prevalent in the industry. A writer from the film industry wanted Rs 1 crore for a seven-book deal. “If Ravi Subramanian can get it, why can’t I?” Subramanian delivered three smash bestsellers too, you see, but this fact went completely unnoticed by this particular writer.
Some authors expect the potential print-runs of their books to be a certain percentage of literate people in India, and sometimes even of the entire population of India. “We are a country of one billion people. I think it would be fair to do a first print run of ten lakh copies.”