Publishing in India: ‘We Don’t Sell Authors, The Authors Sell Us’


Rupa’s chairman R.K. Mehra on the big changes and challenges in the publishing industry: The Outlook

‘Originality of idea, continuity of thought and a clear target market. Yes, Chetan Bhagat is one of the bestselling authors, but there are many such under Rupa’s banner. And what is important for us is not just big names; we ensure we take on everyone we think must be read. We don’t sell authors, authors sell us! Of course, we facilitate media interviews and book signing and other interactions, but that’s not much. Also, social media has a big role in book promotion.’

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